Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
AI Impact Summary
Advertising and Promotions Managers faces moderate AI displacement risk with a score of 32/100. This occupation has higher AI displacement risk than 16% of all analyzed occupations. Of 26 analyzed tasks, 3 are highly automatable, particularly routine cognitive tasks. Strong protective factors — including social intelligence, creativity, or regulatory barriers — significantly reduce effective risk.
Skill Impact Analysis
6
AI-Vulnerable
7
AI-Resistant
5
AI-Augmented
AI-Vulnerable
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Information Ordering is a risk area. Consider developing complementary AI-resistant skills to maintain value.
AI-Resistant
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Coordination is AI-resistant — strengthening this skill provides durable career protection.
Education & Training
Percentage of workers at each education and training level
Education Level
Prior Experience Needed
Work experience required to enter this job
Training Provided After Hiring
How long it typically takes to learn on the job
How AI Impacts Each Task
26 tasks analyzed
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
Assist with annual budget development.
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Manage sales team including setting goals, providing incentives, and evaluating employee performance.
| Task | AI Capability | Risk | Time % |
|---|---|---|---|
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | 60 | 51.0% | 8% |
| Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications. | 70 | 55.0% | 6% |
| Assist with annual budget development. | 60 | 51.0% | 3% |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | 25 | 25.0% | 6% |
| Manage sales team including setting goals, providing incentives, and evaluating employee performance. | 25 | 25.0% | 4% |
Protective Factors
Total protective discount: 25.1%
Essential Soft Skills
Traits that are hard for AI to replicate
Wage & Employment (2024)
Median Wage
$126,960
per year
Mean Wage
$149,270
per year
Employment
21K
workers
Wage Range
$63,000 - $239,200
10th - 90th pct
Wage Distribution
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