Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
AI Impact Summary
Marketing Managers faces moderate AI displacement risk with a score of 31/100. This occupation has higher AI displacement risk than 12% of all analyzed occupations. Of 20 analyzed tasks, 1 are highly automatable, particularly routine cognitive tasks. Strong protective factors — including social intelligence, creativity, or regulatory barriers — significantly reduce effective risk.
Skill Impact Analysis
6
AI-Vulnerable
7
AI-Resistant
5
AI-Augmented
AI-Vulnerable
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
AI-Resistant
Social Perceptiveness is AI-resistant — strengthening this skill provides durable career protection.
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Education & Training
Percentage of workers at each education and training level
Education Level
Prior Experience Needed
Work experience required to enter this job
Training Provided After Hiring
How long it typically takes to learn on the job
How AI Impacts Each Task
20 tasks analyzed
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
| Task | AI Capability | Risk | Time % |
|---|---|---|---|
| Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. | 65 | 53.0% | 10% |
| Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. | 30 | 27.0% | 10% |
| Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. | 70 | 55.0% | 8% |
| Develop pricing strategies, balancing firm objectives and customer satisfaction. | 70 | 55.0% | 5% |
| Compile lists describing product or service offerings. | 90 | 85.2% | 3% |
Protective Factors
Total protective discount: 26.2%
Essential Soft Skills
Traits that are hard for AI to replicate
Wage & Employment (2024)
Median Wage
$161,030
per year
Mean Wage
$171,520
per year
Employment
385K
workers
Wage Range
$81,900 - $239,200
10th - 90th pct
Wage Distribution
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