Public Relations Specialists
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Education & Training
Percentage of workers at each education and training level
Education Level
Prior Experience Needed
Work experience required to enter this job
Training Provided After Hiring
How long it typically takes to learn on the job
How AI Impacts Each Task
19 tasks analyzed
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
| Task | AI Capability | Risk | Time % |
|---|---|---|---|
| Respond to requests for information from the media or designate an appropriate spokesperson or information source. | - | - | - |
| Write press releases or other media communications to promote clients. | - | - | - |
| Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. | - | - | - |
| Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. | - | - | - |
| Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. | - | - | - |
Essential Soft Skills
Traits that are hard for AI to replicate
Wage & Employment (2024)
Median Wage
$69,780
per year
Mean Wage
$80,310
per year
Employment
281K
workers
Wage Range
$40,750 - $129,480
10th - 90th pct
Wage Distribution
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Awaiting Assessment
This occupation has 19 tasks in the database and is queued for the next scoring run. Risk scores, protective factors, and skill gaps will appear once the assessment completes.