Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
AI Impact Summary
Market Research Analysts and Marketing Specialists faces moderate AI displacement risk with a score of 40/100. This occupation has higher AI displacement risk than 64% of all analyzed occupations. Of 13 analyzed tasks, 1 are highly automatable, particularly routine cognitive tasks. Strong protective factors — including social intelligence, creativity, or regulatory barriers — significantly reduce effective risk.
Skill Impact Analysis
6
AI-Vulnerable
7
AI-Resistant
5
AI-Augmented
AI-Vulnerable
High reliance on Mathematics is a risk area. Consider developing complementary AI-resistant skills to maintain value.
High reliance on Reading Comprehension is a risk area. Consider developing complementary AI-resistant skills to maintain value.
AI-Resistant
Complex Problem Solving is AI-resistant — strengthening this skill provides durable career protection.
Persuasion is AI-resistant — strengthening this skill provides durable career protection.
Education & Training
Percentage of workers at each education and training level
Education Level
Prior Experience Needed
Work experience required to enter this job
Training Provided After Hiring
How long it typically takes to learn on the job
How AI Impacts Each Task
13 tasks analyzed
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
Measure and assess customer and employee satisfaction.
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
| Task | AI Capability | Risk | Time % |
|---|---|---|---|
| Prepare reports of findings, illustrating data graphically and translating complex findings into written text. | 80 | 59.0% | 12% |
| Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. | 70 | 55.0% | 15% |
| Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. | 50 | 47.0% | 10% |
| Measure and assess customer and employee satisfaction. | 75 | 57.0% | 5% |
| Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data. | 60 | 51.0% | 10% |
Protective Factors
Total protective discount: 24.5%
Essential Soft Skills
Traits that are hard for AI to replicate
Wage & Employment (2024)
Median Wage
$76,950
per year
Mean Wage
$86,480
per year
Employment
861K
workers
Wage Range
$42,070 - $144,610
10th - 90th pct
Wage Distribution
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